Juni 24, 2009

Chocolate "Monggo" Yogyakarta

Monggo chocolate is produced in Indonesia and prepared with the utmost respect for the tradition of the great master chocolatiers. The high quality and authentic taste of Monggo chocolate with its premium cocoa and pure cocoa butter makes it the first choice in taste.
Monggo chocolate is made from a fine selection of Javanese and Sumatran cocoa beans. All the Monggo products are 100% natural and most of the packagings are made of recycled paper. All products are made of dark chocolate (100% cocoa butter) with no added preservatives. Each flavour is a creation of our own Belgian chocolatier in our ‘maison de production' in Yogyakarta, Indonesia

The First Chocolatier of Yogyakarta

This adventure begins in Yogya in 2001 when a Belgian man, 35 years of age, arrives in Indonesia without a plan in mind. Disappointed by the lack of quality chocolate in the shops of the world's 3rd largest producer of cocoa, the Belgian decides to take matters into his own hands and endeavors to make some specialties of his low-land country using limited resources.
The first chocolate truffles to be given to his Indonesian friends caused their eyes to light up with pleasure. You have to make more they said! So off he went on his old pink vespa which he had transformed into a vending stall. Every Sunday morning he sold them at the Gajah Mada University market and outside the Kota Baru church. More for pleasure and for discovering the reactions of people rather than for making money, these interesting moments shaped the man's career and made him the first chocolatier of Yogyakarta.

To turn the dream into reality, he still needed to combine his good energy with adequate capital. The first initiative to create a store was not a great success and the project was soon abandoned. But it was a step towards the creation of the company Anugerah Mulia in 2005. This small, dynamic team of chocolate lovers created their first products under the name of Cacaomania; boxes of pralines targeted at young adults. The name was finally abandoned because it was too general - we needed a product that would fill a niche in the market before tackling a larger project.

The birth of "Monggo"

The history of Monggo debuts on a hot afternoon in a house in downtown Yogyakarta . Three of us had gathered for a brainstorming session, Edo (director), Burhan (creative) and Thierry (chocolatier). We had to find the name of a chocolate product that was typical of Yogya. It needed to be easy on the ear, not too difficult to remember and unique at the same time. A Javanese word ... After a few failed attempts, one of us came up with: Monggo ...! Yes! Yes! Eureka !
Monggo, is a Javanese word meaning "please" that people use all the time in Yogya together with a thumb gesture (similar to the sign used by hitchhikers but in a horizontal position), when someone passes in front of you, when invited into someone's house and when you leave again etc. Even those that are
non-Javanese end up using it. This little word seemed so representative of the Javanese culture, the city of Yogyakarta and a perfect name for our chocolate.


Chocolate Monggo
CV. Anugerah Mulia
Jalan Dalem KG III / 978 - RT 043 RW 10
Kel. Purbayan Kotagede 55173

Tel: +62 274 7102202
Fax: +62 274 373192

2 komentar:

  1. Wahh..aku wong jogja maah drg ngrasani iki coklat.

    Ono sek go icip2 urak yo?/